Wayfinder Studio icon — a folded map unfolding into a smartphone WAYFINDERSTUDIO

Helping local stories find their way online.

We help Nelson-region businesses become easier to find, easier to understand, and easier to visit — starting with the places people and their phones actually look: Google, Apple, and Bing.

See the foundation offer Get in touch
A folded paper map unfolding into a smartphone, with a heart, a magnifying glass, a dotted path and a location pin across its panels
Local at heartWe champion local people, places and stories.
Easy to findWe make sure the right people can find you.
Easy to understandWe turn complexity into clear, useful information.
Easy to visitWe help visitors take the next step with confidence.
The real problem

It's rarely that the website is bad. It's that people can't quite find, understand or act on what's already there.

The organisation

"We know what we do — we're just not sure we're representing it properly online."

The business is real, it's good at what it does, and it exists perfectly well in the physical world. But its digital presence often doesn't represent it very well: an outdated website, an incomplete Google Business Profile, hours that haven't been right in months, an old address, a Facebook page that says something different to the website. Most of the time, the organisation doesn't even realise it's happening.

The person looking

"I'm looking for something — I'm just not sure I've found the right place yet."

They don't care whether the answer lives in a website, a map listing or a social post. They just want an answer.

"Is it open today?" "Where exactly is it?" "Can I bring the kids?" "How do I book?"

Wayfinder closes that gap. Website, search visibility, map listings, voice assistants — normally that means several specialists, several invoices, and accounts you don't fully control. Wayfinder bundles all of it into one studio, delivered for one fixed, modest fee — and every account stays yours: your logins, your ownership, no lock-in.

The foundation

Found Everywhere — one fixed fee, no subscriptions.

Quick check: how's your business doing on Apple CarPlay and Siri? If your honest answer is "I'm... not sure" — you're in good company. Even businesses with a solid website and an active Google profile are often missing entirely from the places people's phones now look first.

Getting your business properly claimed, verified and set up on the three places most people — and their phones — actually look when deciding where to go.

Google Business Profile Apple Maps & Siri Bing & Copilot

You keep ownership of every account throughout — Wayfinder is invited in as a manager, and can be removed cleanly at any time.

Ask about the foundation offer
Beyond the basics

Studio work, once the foundation is in place.

For businesses that want more than the foundations — a simple website, photography, or help telling their story clearly — that's Studio-tier work, scoped and quoted separately once the basics are sorted. Nothing here is a package deal you're pushed toward; it's there if and when it's useful.

Get in touch

Tell me about your business.

A short email is plenty to start — what you do, where you're based, and roughly what's prompting the enquiry. I'll come back with a plain read on where things stand.

mac@wayfinderstudio.nz